The Client
In winter of 2015, O’Dell Graphic Solutions had the pleasure of working with BloomBoard, a leader in educational professional development programs.
In support of their recent launch of schools.bloomboard.com, OGS was contracted to design mobile and desktop display advertising for the purpose of building brand awareness and highlighting BloomBoard’s role as an industry thought leader. BloomBoard’s strategy was to use their extensive library of resources, eBooks and eGuides to create enticing calls to action for ads that would run on targeted industry websites and top industry publications, both digital and printed.
The Work
In order to design a suitable look for each set of advertising assets OGS had to not only adhere to BloomBoard’s existing branding guidelines but, along with BloomBoard’s marketing consultant and outside web developer, we begin to co-develop and expand the visual brand to accommodate the evolving marketing needs.
In addition, OGS also helped BloomBoard select appropriate imagery to re-enforce their visual brand online.
Web Display Ads
Social Media Ads
Printed Ads
Brand Imagery
