Brand Update for Established Recruiter

Logo & Marketing Assets

In spring of 2016, Baltimore-based corporate recruiter, Chesapeake Search Partners, teamed up with O’Dell Graphic Solutions to develop an updated logo, responsive email templates and other marketing assets.

CSP desired not only to retain the use of a lighthouse as its corporate mark, but they also wanted to retain their green-based color scheme while at the same time creating a more sophisticated, professional and established look for their firm.

OGS illustrated a new icon based on a style of light house that was much more recognizable and specific to the Chesapeake bay area. Coupled with a new typeface and an updated color scheme OGS developed a classy and professional corporate mark.

OGS also developed two responsive email templates, a proposal template and business cards based on CSP’s updated brand.

Chesapeake Search Partners Logo by O'Dell Graphic Solutions
Chesapeake Search Partners Logo by O'Dell Graphic Solutions

Original Logo