The Client
In spring of 2016 O’Dell Graphic Solutions worked with strategic partner, Weiss PR, and inPLACE Design founder, Dustin Watson, on a new responsive website to highlight inPLACE Design’s services and portfolio of work.
Throughout his 20 year career, inPLACE Design’s founder, Dustin Watson, has tacked some of the largest, most prestigious planning and mixed-use retail assignments worldwide. His work spans the globe to include projects from the Puri Indah Master Plan in Jakarta, Indonesia to the mixed-use development at Washington, D.C.’s National Harbor, as well as the Dreamland Golf, Equestrian & Health Resorts and the Corporate Offices in Cairo, Egypt.
Now through his new venture, inPLACE Design, Mr. Watson will brings his experience and capabilities to create individualized and engaging destinations in cities, towns, and suburbs both nationally and internationally and is dedicated to innovative design strategies that are environmentally responsible and sustainable.
Our Task
OGS’ task was to not only develop an attractive mobile-friendly website to showcase inPLACE’s services and portfolio of work, but also to make sure the website furthered Mr. Watson’s position as an industry thought leader by providing an easy-to-manage publishing platform that would allow inPLACE to regularly post and syndicate content on various topics from sustainable development initiatives to international development trends.
The Work
OGS did this by first, working with Weiss PR to solidify inPLACE Design’s unique selling proposition, then matching up the concept with headlines, subheads, content and imagery that re-enforced the inPLACE message, Designing Places & Enriching Lives.
Finally OGS developed a responsive WordPress-based website that included the following features:
- Mobile-friendly responsive design that looks great and efficiently runs on any device,
- The site features an easy to digest homepage with multiple calls-to-actions placed in strategic locations — all designed to re-enforce the unique selling proposition and get visitors right to where they want to go quickly,
- Featured sortable portfolio area, and sharable single-portfolio posts that highlight featured work with images and text,
- Multiple blog areas that re-enforce inPLACE’s thought leadership role,
- Blogs are able to be followed by email subscription, and automatically posts content to social media channels.
The website was launched in April of 2016 and can be viewed live at inplace-design.com
