O’Dell Graphic Services did a tremendous job not only in designing the look and feel of our website, but in making us take a hard look at ourselves and then truly capturing what differentiates Weiss PR from other firms in our field. OGS has also been a trusted partner, whom we have always felt confident in bringing to the table to handle design initiatives for our clients.Ray Weiss, President, Weiss PR
In late 2014, established Baltimore-based PR firm, Weiss PR, contracted O’Dell Graphic Solutions to update its image and modernize its web presence.
OGS performed a comprehensive evaluation of not only Weiss PR’s existing corporate logo, tagline and website but, also the brand and web presence of their direct competitors in the area.
OGS suggested that Weiss PR Associates — as they were called at the time — shorten their name to Weiss PR. This streamlined their identity and also their primary website url from 17 characters to seven. OGS then helped them identify their unique selling proposition and crafted potential tag lines to drive the visual concepts for a newer, more contemporary corporate logo.
The logo needed to convey “communication” immediately, but also remain true to the original look by using a traditional W letter form.
The final result was a strong and recognizable corporate mark, one that works equally well in traditional printed materials and modern social media and online applications. The new final tagline of Reach, Engage, Influence was left off of the new visual as it was decided that the logo and name worked well enough on its own however, the tagline is used in certain applications as seen in other examples on this page.
The new corporate logo and color scheme were used to develop attractive new business cards, letter head, envelopes and PowerPoint templates.
Responsive Website Development
After a thorough evaluation of Weiss PR’s existing website, OGS made recommendations for improving WPR’s use of key elements including: proof and personalization; engagement and call to action; mobile accessibility and search engine optimization; and analytics integration.
Based on this analysis, OGS combined the color scheme and style of the freshly design corporate logo with a fully responsive WordPress theme to create a modern, agency-style mobile-friendly website — one that is capable of displaying more content in an affective manner on multiple devices and screen sizes.
The new website features an attractive large format image slider to highlight recent work and achievements, a filterable portfolio area to showcase detailed case studies, multiple calls to action to encourage visitors softly to explore more content within the site, a responsive contact form with spam protection, and google map integration plus, multiple client testimonials, social media integration and a blog area for up-to-date Weiss PR news and press releases.
With this new platform — complete with powerful SEO and browser cacheing plugins — Weiss PR is now set to scale its web presence for the future, and should start to see increased search engine presence and increased time on site.
Print Ad Series & Optimized Landing Page
OGS developed a series of print ads for public relations industry magazines such as O’Dywer’s Magazine, and coupled the call-to-action with a service-specific landing page on weisspr.com.
The landing page incorporates consistent branding and imagery to connect the print and online experience and the content of the page incorporates current best-practices in one-page search engine optimization techniques.
The style of this initial ad lead to the development of a series of ads for the same publication, as well as printed marketing materials used at industry trade shows — and even the adaptation to mastheads for use on social media during the campaigns.
OGS was pleased to have captured some nice images of the firm’s executive staff to be used in their new website and marketing materials. The images were shot at multiple outdoor locations throughout the the Charles Village area of Baltimore. Photography by Rebecca Saunders and O’Dell Graphic Solutions.
Weiss PR Related Blog Posts
OGS was excited to have been named in a Weiss PR press release, as being a crucial strategic resource as their demand for web design, SEO, graphics, & advertising grew in 2015.
Trending! OGS was pleased to see an infographic that we recently made for cyber security training client, Cybrary, was picked up…
OGS is happy to be working with its strategic partner, Weiss PR, to develop some fun advertising and marketing pieces for Fairfax, Virgina-based IT, Cloud and Web Design vendor, American Technology Services.
We outline an easy-to-use set up for capturing and being able to immediately playback audio and video in a media training scenario.