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Direct Marketing Assoc Conference: Chicago

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I had the pleasure of attending the Direct Marketing Assoc’s annual conference in Chicago this year. DMA says it best, so I’ll let them sum it up for you: A week-long celebration of the art and science — of the possible and the practical. We’ll share ideas, innovations and case studies presented by over 200 global marketing leaders from some of the world’s top brands. We’ll examine subjects as diverse as: How to win in the multiscreen “micro-moment”, Channeling your inner data-geek, The collective brilliance of crowd-sourced creativity, Bringing your brand to life through data, The regulatory clouds of data privacy. Plus a bunch more!

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LostType Inspiration Is Inspirational

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One of the places I go for inspiration when working in the discovery phase for a logo is LostType Foundry’s blog. It’s a group of random type, lettering and graphic design related items displayed in a clean blog… plus it’s also connected to Lost Type’s Pay-What-You-Will type co-op. They are currently in the middle of field trip to NYC looking for inspiration, from which I’m sure we’ll get a few nice affordable typefaces. Check out their field trip blog here.

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